Google Adwords is the largest advertising platform on the planet. YouTube alone is capable of providing more advertising slots than all of TV channels in the world combined. Add to this their perpetually expanding content network, advanced reporting and analytics and their position as the worlds primary search engine and it’s not surprising that more and more companies are looking for specialist Adwords services.
Unfortunately, in a similar fashion to SEO the quality of Adwords services varies greatly with many inexperienced individuals and companies jumping on the band wagon.
The following is a few pointers that may help you when recruiting an Adwords specialist:-
1) First and foremost, ask for some examples. They don’t have to be FTSE100 companies but you are looking for someone that can not only demonstrate experience but can also demonstrate results.
2) I like to ask the applicant to list what they consider to be the “top 5 mistakes made with Google Adwords”. If they can’t think of 5 mistakes (and there are a lot more) it’s likely that they will make some of the mistakes they haven’t listed on your account. **End Summary** Topics: ppcadwordspayperclickservicesadvertisingmarketing
About the Author:
This article has been produced by Chris Poulton on behalf of Netpowered. A UK based Adwords Specialist with in excess of 8 years experience in advanced Adwords management.
